E-commerce
Benefits
Automation of online sales
Growing trend
No market limitations
Non-stop availability
Technical and safety aspects
The merchant is obliged to create an interface on its online point of sale which will guide the customer through the process of ordering products/services.
At the moment of payment, the customer is directed to the processor side, where they enter the payment card data, whereby their authentication and transaction authorization are performed.
After the successful authentication and authorization process, the customer returns to the online point of sale. In line with the provided data, the merchant informs the customer on the success/failure of the shopping process and takes the appropriate actions (delivery of goods/services).
The implementation of the E-commerce service on the online point of sale is very simple. Apart from that, the Bank provides consulting services during the implementation process, as well as the complete technical documentation, test payment cards and access to the test server for authorization.
The E-commerce service of Banca Intesa Beograd has an implemented 3D Secure technology which includes additional authentication methods (MasterCard SecureCode and CAP, Verified by VISA) for the customer, payment card user. Through the implemented 3D Secure technology, the merchant protects itself in the shopping process and secures itself against potential payment card misuses on its online point of sale.
